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Image by Aleksandr Ledogorov


Hypnotherapy involves using trance states to help individuals enter a focused state of deep relaxation that opens the mind to receiving hypnotic suggestions for change and  aims to reduce stress, improve your well-being, by accessing the subconscious mind for behavioural change so that you can Flourish.


As the name suggests Hypnotherapy is a combination of hypnosis and therapy. A hypnotic state, can be described as a changed state of awareness that increases feelings of relaxation that allows for improved focus and concentration. Being in a hypnotic state is nothing more than this, an experience that provides temporary relief from stress and worries. Hypnosis occurs naturally, ever daydreamed and not realised you've gone past your motorway exit, whilst driving? This is a hypnotic state, a natural occurrence that all humans experience.

Hypnotherapy has been proven to help people overcome many longstanding difficulties and ingrained patterns of behaviour. Hypnosis, when used by a therapist, works directly with the client’s subconscious mind to provide resolution or reduction of symptoms associated with common problems, such as phobias and other blocks that may have been holding you back for years.  


Other forms of therapy usually take longer to work, this is because therapists are working with the stubborn, resistant 'conscious mind 'whilst trying to effect changes at a subconscious level. Hypnotherapy works directly with the subconscious mind and therefore, acts quicker than traditional psychological therapies.

Although Hypnotherapy is not the answer for all life’s ills and does not work for everyone, it can be and is an effective treatment method for countless problems where psychological issues are involved, working faster to get you resolution to your problems.

Alison can work with you on specific goals or problems you may have or work with you more generally to improve confidence, self-esteem and that will diminish negative self-appraisal or stressful experiences.  Unlike mindfulness interventions, hypnotherapy can be goal-directed.

The following are just some of the things Hypnotherapy has been shown to help with:

  • Improving self-confidence and self-esteem 

  • Stress-management 

  • Aid to Supporting personal wellbeing, as feelings of relaxation are experienced in hypnotic states and some people just access hypnotherapy to support their wellbeing by having set times just to relax

  • Resolution of psychological symptoms, such as anxiety and depression

  • Elimination of fears and phobias, such as fear of flying, fear of spiders or social anxiety

  • Performance Enhancement, including sport performance and work-related performance

  • Breaking unhealthy habits, such as emotional eating and smoking 

  • Weight Control

  • Sleeping Difficulties

  • Relationship Problems


What makes Hypnotherapy different from any other therapy is that it works directly upon the subconscious mind, the part of the mind that processes emotions, thoughts and behaviours automatically, without us even having to consciously act. Hypnotherapy provides fast-lane access to the subconscious mind, where you can work with the therapist to achieve your goals, resulting in long lasting changes that improve your wellbeing.


Hypnotherapy allows access to the subconscious mind, which is inherently more flexible and accepting toward new ideas, suggestions and alternative perspectives, compared to the conscious mind. This allows the hypnotherapist to work with on your therapy goals, directly, without the mind overly resisting suggested changes. For example, you may work with a hypnotherapist to improve symptoms of insomnia.  In a non-hypnotic state, you would be very likely to reject suggestions made by the hypnotherapist, that you can sleep soundly, deeply, for the entire night and fall asleep easily, but in a hypnotic state, your mind would be much more amenable to believing this, accepting the hypnotic suggestions and in turn, this would affect changes in your sleep habits resulting in improved sleep.

In this way, a hypnotherapist skilfully induces a state of hypnosis in a client, to bypass the ‘conscious mind’  to provide a 'gateway' to the subconscious mind, where effective and long lasting changes can be made that improve our wellbeing.  

Visualisation is used during hypnosis. Some people find the idea of visualisation difficult and worry that they can't do it, but everyone can visualise, it is as natural as hypnosis. It is just that some people visualise differently and there is a common misconception that to correctly visualise, you need to actually create images in your mind's eye. This is not true - some people visualise using their imaginations to create images, yet others use sound to create the same and equally, many create a felt-sense or kinesthetic experiences in order to visualise. Some people just imagine themselves visualising by verbal self-talk. However you visualise is right for you and Hypnotherapy is effective whether you visualise using sound, kinesthetics, or visual images in the mind's eye. 


"People do not come into therapy to change their past but their future”

Milton Erickson

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